The Screen Motion Technology (SMT) was designed as TAG Heuer's showcases for Baselworld 2013.
I was in charge of implementing a connection between animation software and its technical application.
Screen animations were designed with After Effects and 3dsMax, and processed with a custom-made tool that exported movement across the three available axes. This tool was writing hexadecimal data, with a structure specific to the software that controlled the electronics. This structure was determined by reverse engineering.
While this custom tool was built with MAXScript and some .Net components, I also developed a small PyQt interface to quickly translate hexadecimal snippets to a human readable string to further ease the working process.